lure
lure verb [ T ] uk/lʊər/ usto persuade someone to go somewhere or do something by offering them something exciting
завлекать, заманивать
It seems that he was lure d into a trap. They had been lure d to the big city by the promise of high wages.
LURE noun
[ U ] uk/lʊər/ usthe power to attract people
соблазн, притягательная сила
the lure of fame/power/money