lure

lure verb [ T ] uk/lʊər/ us
to persuade someone to go somewhere or do something by offering them something exciting

завлекать, заманивать
It seems that he was lure d into a trap. They had been lure d to the big city by the promise of high wages.

LURE noun

[ U ] uk/lʊər/ us
the power to attract people

соблазн, притягательная сила
the lure of fame/power/money