hype

HYPE noun

[ U ] uk/haɪp/ us
a lot of attention that something gets, especially in newspapers, on television, etc, making it seem more important or exciting than it really is

шум, суета, пускание пыли в глаза
media hype There's been a lot of hype about/surrounding his latest film.
hype verb [ T ] uk/haɪp/ us(also hype up)
to make something seem more important or exciting than it really is by talking about it a lot, especially in newspapers, on television, etc

превозносить, раздувать
It's being hype d as the musical event of the year. hype d adjective

взбудораженный, дутый